News & Events




An absolute first in the Tanzanian Market, SBC Tanzania Ltd. launched the 500ml glass bottle into the market. Available for the incredible value of just Tsh 600, the new bottle would provide more refreshment in a bottle that was made using cutting edge technology. Despite its bigger volume, the bottle was designed to be lighter than its 350ml counterpart, and featured a unique design that allowed it to stand out but remain comfortable in the hands of the consumer. Naming the bottle “MkubwaWao” (which means “The Big One” in Swahili), SBC Tanzania Ltd. partnered with Diamond Platnumz, Tanzania’s biggest international star, and introduced the bottle in an impactful way to the market.



On-boarding Tanzania’s biggest international star, Diamond Platnumz, SBC Tanzania Ltd. Launched the “What’s Ur Flava?” campaign with Mirinda (Diamond Platnumz’ favourite drink).



With aims to be Tanzania’s largest music festival, Wasafi Classic Baby (WCB) recording label launched the Wasafi Festival. Holding concerts in all major cities in Tanzania, the entire WCB roster of artists would bring their music to the fans for a show like no other. With Pepsi, SBC Tanzania Ltd. saw the potential in being a major sponsor of the festival and joined them in bringing refreshment and entertainment to people throughout the country.
Wherever that Wasafi Festival went, Pepsi was ever-present in delighting as well as empowering the communities. We provided charity donations to schools, hospitals and other community centers across the country, securing our place in the hearts and minds of Tanzanians alongside WCB Records and Diamond Platnumz.



SBC Tanzania Ltd launches a new sparkling flavoured water which comes in two low calorie flavours of tangerine and lemon.



For the 2018 Rotary Dar Marathon, SBC Tanzania Ltd fully sponsored the male and female winners of the full marathon (42.2Km).The winners won a chance to represent Pepsi Tanzania at “The 2018 Beirut Marathon” on Nov 11th 2018.



Tapping into the plastic bottle market in Tanzania, SBC Tanzania Ltd. launched the 600ml plastic bottle. Naming it “Pepsi BIGI”, it found great success for it’s added volume and great value for money to consumers.




Rotary Dar Marathon 2016 – Daresalaam – October 2016

SBC Tanzania Ltd sponsored Rotary Dar Marathon October 2016 - A Charity walk for the vision of "Healing Lives, Transforming Communities"



SBC Tanzania Ltd Donates Tshs 50 Million - October 2016  

SBC Tanzania Ltd Donates Tsh 50 Million to Prime Minister Kassim Majaliwa for Earth Quake Relief Fund October 2016



Giving Back to the Society and Promoting Education in Tanzania – Aug 2016

SBC Tanzania Ltd Donates 200 Table Desks worth Tsh22Million to Gogo Primary School in Daresalaam to join government efforts of addressing the shortage of learning facilities in the society. Aug 2016



15 years Anniversary – Daresalaam – April 2016

On 17th April 2016, SBC Tanzania Ltd celebrated and marked its 15th Year Anniversary in Tanzania. It was a jubilant occasion for all the employees, management and the board of Directors of SBC Tanzania as it is one of the most respected and admired companies in the Country today.

The event acknowledged and rewarded the efforts of 15 year service by employees who have been part of the system since the first day and efforts made by all the employees, which has played a vital role in the success and growth of SBC Tanzania Ltd in the private sector since 2001.

The event was honored with the gracious presence of the Executive Director Mr. Ziad El Khalil, Group CEO Mr. Rashid Mehmood and CEO Mr. Avinash Jha, who then raised the toast and celebrated along with all the employees and guests. SBC Tanzania Ltd has come a long way in last 15 years, enriching and improving the lives of people of Tanzania and encouraging the direct and indirect employment of over 2500 Tanzanians. While celebrating the 15th Anniversary, the management also paid a visit to the orphanage in Dar-es-salaam and extended their support to the society – which makes SBC Tanzania Ltd, what it is today!



Orphanage Visit by the Management - April 2016

Management of SBC Tanzania Ltd Celebrated their 15th Anniversary by a Visit to an Orphanage in Daresalaam. This visit to Orphanage is one of the key recurring initiative of SBC Tanzania Ltd management, to extend their support to the society and improve livelihood of the people of  Tanzania.




Rotary Dar Marathon – October 2015

Legacy Collaboration of PEPSI – SBC Tanzania Ltd with Dar Rotary Club for the ROTARY DAR MARATHON 2015. Supporting the under privileged in the country and giving back to the society of Tanzania.



Pepsi presents Party in the Park – August 2015

One of the most successful concerts of 2015, Top Artists from Across Africa Continent performed from afternoon till late night. Sponsored solely by Pepsi – SBC Tanzania Ltd



SBC Reduces the Price for Glass Bottles in Tanzania – Dec 2015

SBC Tanzania Ltd Announces Surprise for the consumers of Tanzania.100 TSH Price Reduction on Glass Bottles Now Only for 500 TSH in Dar es Salaam, Mororgoro, Dodoma, Pwani, Tanga, Lindi, Mtwara and Zanzibar Dec 2015



Free your Fun Side with Mirinda May 2015

SBC Tanzania Ltd Launches new Mirinda Characters Campaign. Relating with the young consumers of Tanzania and creating excitement across